Smart Colorants™ Making the Most of Color

Creative and effective use of polymer colorants can have an effect all along the value chain, from brand recognition to competitive differentiation and a greater emotional connection with the product. To get the best results and the maximum benefits from a color strategy, you need the right colorant for the job. Choosing the best solution for your material, process, and end use application means evaluating different technologies against your particular requirements and goals, and then avoiding common pitfalls.

Starting with the benefits of colors and effects for key markets and applications, this eBook dives into the details of liquid and solid colorants—how they work, their advantages, and drawbacks, and considerations for selection and processing. We’ll also look at some end use cases and best practices.

Download the e-book to learn:

• Advantages of integrating color into product design
• Possibilities offered by special effects and patterns
• Attributes of, and applications for, liquid and solid colorants
• Practical guidance on optimizing the processing efficiency and quality of colored plastic materials